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About this Book
Social media is profoundly disrupting the media and marketing industries by
changing economics and influencing models that have existed for
generations.
Today, some bloggers and social news sites
generate more traffic than big-name mainstream media, and they do it at a
tiny fraction of the cost. Their highly outsourced publishing structure is
a new style of journalism and their approach to building audience and
awareness is unlike anything ever done in traditional media.
Paul Gillin’s New Influencers explores these forces, who these new influencers are, their goals and
motivations, and a look at the changes they have initiated. Gillin offers
strategies for both large and small organizations on how to influence the
influencers.
"In his column for BtoB magazine, Paul Gillin has given business marketers a series of
thought-provoking glimpses into the new worlds of social media and user
generated content. With The New Influencers, Gillin unwraps
the dynamics and its profound implications behind this fast-evolving
phenomenon. Using a variety of case studies, he shows how “influencers” are
changing
the marketing equation, and how the savviest marketers engage these people,
their customers and prospects."
—Ellis Booker,
Editor, BtoB magazine
About the Author
Paul
Gillin is a
veteran technology journalist with more than 23 years of editorial
leadership, including positions as editor–in–chief of TechTarget and
Computerworld. He is principal of Paul Gillin Communications, a marketing firm specializing in
technology and new media. Author Hometown: Framingham, MA
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This title is also available as a PDF edition. (Useful if you
happen to be outside of the U.S. because we can only
ship the print edition within the U.S.)
The PDF edition will be sent via e-mail one business day after
you place your order.
The New Influencers
A Marketer’s
Guide to the
New Social Media
PDF Version
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