DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

Quill Driver Books » Products Page » Business » DIY Public Relations: Telling Your Story on a Zero-Dollar Budget
« Return to Previous Page

DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

Price: $18.95
Product code: 3178
Availability: in stock

Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!

by Dan Shortridge

Publication Date: October 4, 2022. Click here to preview the book.

Getting good PR is easier—and cheaperthan you think!

“A hands-on storytelling map—detailed, useful, and practical."—Beth Macy, New York Times bestselling author

If you want to get media attention, you don’t need to spend a dime—and you definitely don’t have to pay someone to do the work for you. Here’s how to do it yourself.

In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don’t have a communications and marketing staff, if you’re just getting started in your PR career, or if you’ve just been told to “get us on the news,” this is the book to read.

Full of hands-on advice scaled to the local level, it draws on the author’s more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.

“Getting your news out there isn’t about making friends with reporters or having a giant list of contacts—it’s about having a good story and telling it in the most effective way possible,” says Shortridge, who’s helped advise nonprofits, small businesses, and government agencies. “You don’t need a lot of money—or any money—and you can do it all yourself with some simple tools and by following these techniques.”

Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You’ll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word.

With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to:

  • Pitch a story and stick the landing for success
  • Adapt one of 14 specific story angles perfect for local organizations
  • Make those first connections with local reporters
  • Use bridging statements to handle a tough question
  • Write well and clearly using seven simple steps
  • Avoid saying “no comment” even when you don’t want to comment
  • Attract and take care of elected officials and other VIPs
  • Define, research, and reach your audience
  • Be consistent with your media outreach
  • Build a crisis communications plan that will let you sleep at night

One key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters—showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams.

As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

More about Dan Shortridge:

Dan Shortridge is a communications and marketing consultant with more than 20 years of experience in the trenches of local public relations and daily newspaper journalism. He has worked for state and local government agencies, helping support private businesses and regional nonprofit organizations, and as an agency consultant. He’s also managed communications and marketing for a countywide school district.

Before moving into public relations, Shortridge worked for 11 years as a reporter, copy editor, and designer at newspapers in Delaware, Maryland, and Ohio. A national award-winning reporter, he was part of a team that won a national Sigma Delta Chi award for Public Service Journalism from the Society of Professional Journalists and was an Ochberg Fellow with the Dart Center for Journalism and Trauma. His writing on crisis communications, social media marketing, and recruitment marketing have been published in national B2B magazines and statewide business publications. Shortridge is also the co-author of several local-interest travel and history books. He resides in Delaware. His website is

$18.95 US • Trade Paperback • 6" x 9" • 232 pages

ISBN 978-1-610353-94-6

Loading Updating cart...


Returns and Exchanges

It's our goal to make sure you are completely satisfied with your purchase. If within 30 days of purchase you are not satisfied for any reason, you may return your purchase for a full refund (excluding postage). Or we can arrange an exchange for a new product. We can only accept returned products that are in good condition.

Ship returns to Linden Publishing, 2006 S. Mary St., Fresno, CA 93721. If you have any questions regarding returns, exchanges, or refunds, please call 1-800-345-4447.