How Business Owners Can Fight Fraudulent Online Ratings and Reviews
by Daniel Lemin
Now Available!
Small businesses today live or die by their reputations on Yelp, CitySearch, Angie’s List and other online ratings and reviews sites.
Online reviews can make or destroy a new deli, salon, café or boutique in the very first weekend of business. Few business owners understand that their business can be permanently destroyed by a few bad reviews, and even fewer know the skills and tactics to effectively manage their online
reputations.
ManipuRATED offers business owners a guide to understanding how online review sites really work — and more important, how they can turn the tables and make online reviews an asset to their businesses.
Online reputation strategist Daniel Lemin brings transparency to the opaque world of online reviews, where reviewers may not be real people, undocumented algorithms decide which reviews to highlight, and review site operators frequently demand payment for good reviews. ManipuRATED exposes the shady manipulations that underlie the multibillion-dollar industry of online reviews and explains how the online reviews system is systematically biased against the businesses it covers.
ManipuRATED gives business owners the strategy and weapons they need to fight back against the corrupt online ratings system. ManipuRATED presents a step-by-step plan for improving online ratings. ManipuRATED teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.
Both a warning and a call to action, ManipuRATED is a must-read for all small business owners who depend on online reviews.
About the Author: An early Google hire, Daniel Lemin was one of the first pioneers to realize the importance of online reviews to small businesses. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies.
$14.95 ($18.95 Canada) • Trade Paperback • 6″ x 9″ • 160 pages
ISBN 978-1-61035-262-8
Business/Internet Marketing • BISAC BUS090010 • Index
The Electrical Wizard of Schenectady
by Robert W. Bly
Charles Proteus Steinmetz presents the amazing life story of a forgotten genius who created the fundamental infrastructure that powers the modern world.
Thomas Alva Edison and Nikola Tesla have the glory, but the greatest electrical wizard of them all was Charles Proteus Steinmetz (1865–1923). Revered in the late 19th and early 20th centuries as a genius, but largely forgotten today, Steinmetz made the modern world possible through his revolutionary work to develop AC electricity transmission, the technology underlying today’s power grid. More than just a great scientist, Steinmetz was also one of the most colorful characters in American life. Standing just four feet tall with a pronounced spine curvature, Steinmetz was as well known for his unconventional political opinions, his fierce advocacy for social progress and education, his unusual home life and his private menagerie as for his technical achievements.
Charles Proteus Steinmetz gives a full appreciation of both the scientific achievements and remarkable personal life of this extraordinary man. Author Robert W. Bly, an acclaimed technology writer, gives a complete but reader-friendly account of the science of generating and transmitting electricity that will both educate readers and help them fully understand the importance of Steinmetz’s work.
Bly also writes sensitively of the struggles and joys of Steinmetz’s complex private life. A socialist and a political exile from Imperial Germany, Steinmetz overcame physical challenges and poverty to become one of the most influential scientific leaders of the United States. Steinmetz refused to marry or have children to avoid passing on his hereditary disabilities, but he created a family for himself by adopting his lab assistant and being a grandfather to his adoptive son’s children.
The first full biography of Steinmetz in many years, Charles Proteus Steinmetz brings the life, passions, and achievements of a great man to a new generation.
Audience: Science and technology enthusiasts, high school and college students, biography and history readers.
About the Author: Robert W. Bly has nearly four decades of experience as a science and technology writer. He is the author of more than 95 books and numerous articles on a variety of technical and nontechnical subjects. His science website is www.mychemset.com and his writing website is www.bly.com.
Available now!
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by Moira Dolan, MD
Click here to preview the book.
New medical history Heroes and Scoundrels
presents an entertaining look at medicine’s
greatest (and not-so-greatest) minds
“I have thoroughly enjoyed reading this book. Every chapter was enlightening, absorbing, and indeed thrilling.”—Harvey J. Alter, MD, winner 2020 Nobel Prize in Medicine
“This wide-ranging look at the lives behind the discoveries is just right for pop-science fans.”—Publisher’s Weekly
In Heroes and Scoundrels: The Good, the Bad, and the Ugly of the Nobel Prize in Medicine (Volume 2 in the Boneheads and Brainiacs series), author and medical historian Moira Dolan, MD, continues her fascinating exploration of Nobel Prize in Medicine winners, focusing on the years 1951–1975.
The good, the bad, and the ugly of the winners of the Nobel Prize in Medicine are explored in these entertaining biographies of the world’s most highly recognized scientists. From unapologetic Nazis to dedicated humanitarians who carried out prize-winning research while being resistance fighters or peace activists, these engaging true stories reveal the depths of both the human strength and depravity of the people who forged medical progress in the post-WWII era.
The book’s many biographies include the delightful discoveries of a honeybee researcher who persisted through the carpet-bombing of Munich, in-depth reflections on the nature of consciousness from Nobel neuroscientists, and even wild, hard-to-believe self-experimentation in the name of medical progress.
- The 1973 Nobel winner was an animal behaviorist whose wartime activities including “medically assessing” Polish immigrants for concentration camp selection and certain death.
- Total credit for various discoveries was taken by multiple laureates even though the prize-winning work was done entirely by others.
- Nobel prestige was used by a one winner to assert that African Americans were inherently genetically stupid and lazy, but his own genetic analysis revealed significant African heritage.
- While being operatives in the French Resistance, two virus researchers continued their lab experiments during the war. In neighboring Germany, another virus researcher was denied an academic post due to repeatedly failing the vetting process held at Nazi indoctrination camps for university professors.
- The 1956 winner defied sacred taboos of the prevailing educational tradition by doing the world’s first ever human heart catheterization on himself.
Heroes and Scoundrels also provides readers with an eye-opening “behind the scenes” look at what one Nobel winner described as “a few odd crooks” in the Nobel Prize business of the post-War era, including researchers engaged in medical research dishonesty and fraud, and self-important scientists who leveraged their notoriety to influence public health affairs. The role of Nobel Prize winners is revealed in public debates about everything from water fluoridation to “good genes” and “bad genes.” One laureate wondered, “whether mad scientists should really be allowed to police themselves” in light of the lack of informed consent for vaccine research and modified viruses escaping from labs.
As put by one laureate, the medical “priesthood” is due for some critique, and Heroes and Scoundrels will get you thinking.
More about Moira Dolan:
Moira Dolan, MD, is a graduate of the University of Illinois School of Medicine and has been a practicing physician for over 30 years. Dr. Dolan is a patient advocate and public speaker who educates patients on their rights and the need for a healthy skepticism of the medical profession. She is the author of the two-volume Boneheads and Brainiacs series, and is contributor to the blog SmartMEDinfo. She maintains a private medical practice in Austin, Texas.
$18.95 US • Trade Paperback • 6″ x 9″ • 310 pages
ISBN 978-1-610353-93-9
Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!
by Amy Wu
Publication Date: May 4, 2021
An exciting look at how women entrepreneurs are transforming agriculture through high technology.
Don’t take the food you eat for granted. Farmers today face huge challenges in keeping your food supply secure—climate change, precarious water and soil supplies, and a growing global population projected to reach 10 billion people in 2050.
Women innovators are tackling these problems to create a secure and sustainable food supply for the future. Using drones, artificial intelligence, sophisticated soil sensors, data analytics, blockchain, and robotics, these women are transforming agriculture into the growing field of agtech, the integration of agriculture and technology.
From Farms to Incubators presents inspiring stories and practical case studies of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agtech revolution.
Each agribusiness leader profiled in From Farms to Incubators tells her own story of how she used agtech innovation to solve specific business problems and succeed. The women profiled speak frankly on the advantages and drawbacks of technological solutions to agriculture and offer lessons in making technology productive in real work. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness.
A must-read book for everyone interested in tech innovation and food security, From Farms to Incubators offers exhilarating role models for young women, a thought-provoking glimpse into the future of food production, and a fascinating investigation of how women leaders are profitably disrupting the world’s oldest industry.
$24.95 • Trade Paperback • 8″ x 10″ • 230 pages
ISBN 978-1-61035-575-9
Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!
Welcome, CWA Salinas members! Thank you for your support of From Farms to Incubators. All purchases of the book from this webpage will be at a 25% discount. In return, author Amy Wu and Quill Driver Books will donate a percentage of book sale proceeds to the Salinas Valley Chapter of California Women for Agriculture scholarship program.
From Farms to Incubators: Women Innovators Revolutionizing How Our Food Is Grown
by Amy Wu
Publication Date: May 4, 2021
An exciting look at how women entrepreneurs are transforming agriculture through high technology.
Don’t take the food you eat for granted. Farmers today face huge challenges in keeping your food supply secure—climate change, precarious water and soil supplies, and a growing global population projected to reach 10 billion people in 2050.
Women innovators are tackling these problems to create a secure and sustainable food supply for the future. Using drones, artificial intelligence, sophisticated soil sensors, data analytics, blockchain, and robotics, these women are transforming agriculture into the growing field of agtech, the integration of agriculture and technology.
From Farms to Incubators presents inspiring stories and practical case studies of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agtech revolution.
Each agribusiness leader profiled in From Farms to Incubators tells her own story of how she used agtech innovation to solve specific business problems and succeed. The women profiled speak frankly on the advantages and drawbacks of technological solutions to agriculture and offer lessons in making technology productive in real work. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness.
A must-read book for everyone interested in tech innovation and food security, From Farms to Incubators offers exhilarating role models for young women, a thought-provoking glimpse into the future of food production, and a fascinating investigation of how women leaders are profitably disrupting the world’s oldest industry.
$24.95 $18.70 special discount price for CWA Salinas members • Trade Paperback • 8″ x 10″ • 230 pages
ISBN 978-1-61035-575-9
Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!
Welcome, AAJA members! Thank you for your support of From Farms to Incubators. All purchases of the book from this webpage will be at a 25% discount. In return, author Amy Wu and Quill Driver Books will donate a percentage of book sale proceeds to the Asian American Journalists Association.
From Farms to Incubators: Women Innovators Revolutionizing How Our Food Is Grown
by Amy Wu
Publication Date: May 4, 2021
An exciting look at how women entrepreneurs are transforming agriculture through high technology.
Don’t take the food you eat for granted. Farmers today face huge challenges in keeping your food supply secure—climate change, precarious water and soil supplies, and a growing global population projected to reach 10 billion people in 2050.
Women innovators are tackling these problems to create a secure and sustainable food supply for the future. Using drones, artificial intelligence, sophisticated soil sensors, data analytics, blockchain, and robotics, these women are transforming agriculture into the growing field of agtech, the integration of agriculture and technology.
From Farms to Incubators presents inspiring stories and practical case studies of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agtech revolution.
Each agribusiness leader profiled in From Farms to Incubators tells her own story of how she used agtech innovation to solve specific business problems and succeed. The women profiled speak frankly on the advantages and drawbacks of technological solutions to agriculture and offer lessons in making technology productive in real work. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness.
A must-read book for everyone interested in tech innovation and food security, From Farms to Incubators offers exhilarating role models for young women, a thought-provoking glimpse into the future of food production, and a fascinating investigation of how women leaders are profitably disrupting the world’s oldest industry.
$24.95 $18.70 special discount price for AAJA members • Trade Paperback • 8″ x 10″ • 230 pages
ISBN 978-1-61035-575-9
Subtitle: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks.
Creating a successful mobile web presence is achievable with the tools found in this guide, without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.
This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program.
Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
This is the PDF e-book edition!
Subtitle: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks.
Creating a successful mobile web presence is achievable with the tools found in this guide, without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.
This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program.
Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Check out the e-book pdf version of this book!
The buzz word in publishing houses and at writer’s conferences these days is platform. As in, “What is the author’s platform?”
With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book. The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher’s mouth water.
But what about authors who aren’t widely known or acclaimed? How does the ordinary guy build a credible platform?
The answer: the Internet. Today you can build an international platform right from your kitchen table—even if your kitchen table is in Manhattan…Kansas.
A handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.
Updating…