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How Business Owners Can Fight Fraudulent Online Ratings and Reviews
by Daniel Lemin

Now Available!

Small businesses today live or die by their reputations on Yelp, CitySearch, Angie’s List and other online ratings and reviews sites.

Online reviews can make or destroy a new deli, salon, café or boutique in the very first weekend of business. Few business owners understand that their business can be permanently destroyed by a few bad reviews, and even fewer know the skills and tactics to effectively manage their online
reputations.

ManipuRATED offers business owners a guide to understanding how online review sites really work — and more important, how they can turn the tables and make online reviews an asset to their businesses.

Online reputation strategist Daniel Lemin brings transparency to the opaque world of online reviews, where reviewers may not be real people, undocumented algorithms decide which reviews to highlight, and review site operators frequently demand payment for good reviews. ManipuRATED exposes the shady manipulations that underlie the multibillion-dollar industry of online reviews and explains how the online reviews system is systematically biased against the businesses it covers.

ManipuRATED gives business owners the strategy and weapons they need to fight back against the corrupt online ratings system. ManipuRATED presents a step-by-step plan for improving online ratings. ManipuRATED teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.

Both a warning and a call to action, ManipuRATED is a must-read for all small business owners who depend on online reviews.

About the Author: An early Google hire, Daniel Lemin was one of the first pioneers to realize the importance of online reviews to small businesses. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies.

$14.95 ($18.95 Canada) • Trade Paperback • 6″ x 9″ • 160 pages
ISBN 978-1-61035-262-8
Business/Internet Marketing • BISAC BUS090010 • Index

Manipurated Media Kit

 

$14.95

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Subtitle: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks.

Creating a successful mobile web presence is achievable with the tools found in this guide, without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.

This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program.

Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

This is the PDF e-book edition!

$9.95

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Sale!
BOOTSTRAPPER’S GUIDE TO THE MOBILE WEB

Subtitle: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks.

Creating a successful mobile web presence is achievable with the tools found in this guide, without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.

This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program.

Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

Check out the e-book pdf version of this book!

$24.95

$15.95

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The buzz word in publishing houses and at writer’s conferences these days is platform. As in, “What is the author’s platform?”

With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book. The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher’s mouth water.

But what about authors who aren’t widely known or acclaimed? How does the ordinary guy build a credible platform?

The answer: the Internet. Today you can build an international platform right from your kitchen table—even if your kitchen table is in Manhattan…Kansas.

 

$14.95

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A handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.

 

 

$15.95

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Returns and Exchanges

It's our goal to make sure you are completely satisfied with your purchase. If within 30 days of purchase you are not satisfied for any reason, you may return your purchase for a full refund (excluding postage). Or we can arrange an exchange for a new product. We can only accept returned products that are in good condition. Ship returns to Linden Publishing, 2006 S. Mary St., Fresno, CA 93721. If you have any questions regarding returns, exchanges, or refunds, please call 1-800-345-4447.