Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
by Paul M. Kaplan
Publication Date: March 3, 2020
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success.
What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals.
Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company’s areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world.
The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing — whether in B2B or B2C business, for-profit or nonprofit — Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.
About the Author: Paul M. Kaplan has worked in marketing for over fifteen years, focusing on content marketing and thought leadership, digital media, and product strategy for industry-leading companies, including Barnes & Noble, Inc., American Express, Broadridge Financial Solutions, and McGraw-Hill. Kaplan earned a BA from Yale College and an MBA from Yale School of Management. He is the author of five previous books and lives in New York.
$18.95 US • Trade Paperback • 6″ x 9″ • 200 pages
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Revised and Updated Second Edition
by Robert W. Bly
Publication Date: October 26, 2021
The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s!
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income.
Bob Bly spells out how you can find your writing niche, develop ideas for salable how-to books, ebooks, articles, video, audio content and more; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100,000 a year or more.
This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly’s tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more.
You don’t have to be the world’s greatest writer. You don’t have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer—and How to Write and Sell Simple Information for Fun and Profit will show you how!
$18.95 US • Trade Paperback • 6″ x 9″ • 326 pages