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by Moira Dolan, MD

Click here to preview the book.

New medical history Heroes and Scoundrels
presents an entertaining look at medicine’s
greatest (and not-so-greatest) minds

“I have thoroughly enjoyed reading this book. Every chapter was enlightening, absorbing, and indeed thrilling.”—Harvey J. Alter, MD, winner 2020 Nobel Prize in Medicine

“This wide-ranging look at the lives behind the discoveries is just right for pop-science fans.”—Publisher’s Weekly

In Heroes and Scoundrels: The Good, the Bad, and the Ugly of the Nobel Prize in Medicine (Volume 2 in the Boneheads and Brainiacs series), author and medical historian Moira Dolan, MD, continues her fascinating exploration of Nobel Prize in Medicine winners, focusing on the years 1951–1975.

The good, the bad, and the ugly of the winners of the Nobel Prize in Medicine are explored in these entertaining biographies of the world’s most highly recognized scientists. From unapologetic Nazis to dedicated humanitarians who carried out prize-winning research while being resistance fighters or peace activists, these engaging true stories reveal the depths of both the human strength and depravity of the people who forged medical progress in the post-WWII era.

The book’s many biographies include the delightful discoveries of a honeybee researcher who persisted through the carpet-bombing of Munich, in-depth reflections on the nature of consciousness from Nobel neuroscientists, and even wild, hard-to-believe self-experimentation in the name of medical progress.

• The 1973 Nobel winner was an animal behaviorist whose wartime activities including “medically assessing” Polish immigrants for concentration camp selection and certain death.
• Total credit for various discoveries was taken by multiple laureates even though the prize-winning work was done entirely by others.
• Nobel prestige was used by a one winner to assert that African Americans were inherently genetically stupid and lazy, but his own genetic analysis revealed significant African heritage.
• While being operatives in the French Resistance, two virus researchers continued their lab experiments during the war. In neighboring Germany, another virus researcher was denied an academic post due to repeatedly failing the vetting process held at Nazi indoctrination camps for university professors.
• The 1956 winner defied sacred taboos of the prevailing educational tradition by doing the world’s first ever human heart catheterization on himself.

Heroes and Scoundrels also provides readers with an eye-opening “behind the scenes” look at what one Nobel winner described as “a few odd crooks” in the Nobel Prize business of the post-War era, including researchers engaged in medical research dishonesty and fraud, and self-important scientists who leveraged their notoriety to influence public health affairs. The role of Nobel Prize winners is revealed in public debates about everything from water fluoridation to “good genes” and “bad genes.” One laureate wondered, “whether mad scientists should really be allowed to police themselves” in light of the lack of informed consent for vaccine research and modified viruses escaping from labs.

As put by one laureate, the medical “priesthood” is due for some critique, and Heroes and Scoundrels will get you thinking.

More about Moira Dolan:

Moira Dolan, MD, is a graduate of the University of Illinois School of Medicine and has been a practicing physician for over 30 years. Dr. Dolan is a patient advocate and public speaker who educates patients on their rights and the need for a healthy skepticism of the medical profession. She is the author of the two-volume Boneheads and Brainiacs series, and is contributor to the blog SmartMEDinfo. She maintains a private medical practice in Austin, Texas.

$18.95 US • Trade Paperback • 6″ x 9″ • 310 pages

ISBN 978-1-610353-93-9

In this delightful, quick to read, business management allegory, Donna M. Genett Ph.D., uses an entertaining narrative about identical cousins, James and Jones, to introduce her successful six-step program for effective delegation.

Whether you are the one delegating or the one being delegated to, implementing these six steps is guaranteed to lighten your workload and give you more time to focus on what

How to Use College to the Fullest to Discover Your Strengths and Find a Job You Love Before You Graduate

by Kat Clowes, M.B.A.

College today is not preparing students for the modern job market—at a time when young people can expect to change careers five times or more, students are graduating with insufficient and obsolete job skills. The old rules for succeeding in college just don’t work anymore.

Put College to Work is a new kind of college guide, written by a Millennial for Millennials and designed for today’s world of uncertain employment, rapid career changes, and high student loan debt. The author knows first-hand what works and what doesn’t in today’s economy, both from her own experience as a student and her career as a college planning consultant. At a time when traditional college planning is failing to prepare students for working world, Put College to Work is a supremely practical guide to start building your career plan, your business contacts, and your job prospects.

Put College to Work shows how to identify your strengths, find the right career field and major to pursue, leverage your skills, and create your own opportunities. You’ll learn how to network to employers through your university’s career center, alumni association, and major donors, plus the industry and research connections of your professors.

Put College to Work presents a step-by-step plan to use the resources available to you in college (the resources you’re already paying for!) to enhance your education with practical experience, make connections with employers, market yourself as a dynamic and creative employee—and land a job before you graduate.

Put College to Work is the new rule book to how college really works today that will empower you to take action now to build your education, your career plan, your business contacts, and your job prospects.

About the Author: Kat Clowes figured out college the hard way. Having been a college student without a clue, Clowes spent ten years after graduation learning how she could have used her college resources to launch her career. After earning an M.B.A. and building a successful executive career, Clowes is now an independent educational consultant helping students use their time in college to gain meaningful employment after graduation.

$18.95 ($19.95 Canada) • Trade Paperback • 6″ x 9″ • 280 pages

ISBN 978-1-61035-253-6

BUSINESS & ECONOMICS / Careers •

BISAC BUS012000

Put College to Work Media Kit

A Woman’s Journey in 1898–1899
by Josephine Knowles

When Josephine Knowles left for the Klondike gold fields with her husband in 1898, she didn’t know she would be facing a constant battle with cold, disease, malnutrition and the ever-present possibility of death.

Gold Rush in the Klondike is Knowles’s true story of her year in the Yukon territory, a revealing, never-before-published personal memoir of day-to-day life at the height of the Klondike Gold Rush. Written in a clear, forthright, nineteenth-century style, Gold Rush in the Klondike presents terrifying struggles against a hostile environment, picturesque descriptions of an untouched Arctic wilderness and Knowles’s keen observations of men and women on the frontier.

A Victorian gentlewoman of refinement, Knowles found herself among swearing, whoring, sometimes violent miners, whom she won over with her grit and compassion. Deciding to never moralize or condemn, Knowles writes frankly of the intense hardships that drove miners into lives of drink and dissipation and the frontier women who were forced to make stark choices between prostitution and starvation.

Knowles’s adventures include encounters with author Jack London (Knowles firmly disapproved of London’s cruel mistreatment of his sled dogs), nursing miners during a typhoid outbreak until she fell ill herself, witnessing savage fights among the miners, dangerous travel through the mountain passes and river rapids of the Yukon, and a daring surreptitious visit to a gambling saloon. Amid all hardships, Knowles formed warm relationships with the mining community, for, as she put it, “All the diseases and other troubles had knitted us into one large family.”

Illustrated with period photographs, Gold Rush in the Klondike is an invaluable historical document of a lost time and place and an admirable portrait of one woman’s determination in the face of danger.
Audience: History readers, women’s history readers and nineteenth-century history readers.

About the Author: Josephine Knowles was born in Illinois in 1864. She lived in Nebraska and California before her extraordinary year in the Klondike in 1898–1899. She returned to San Francisco in the spring of 1899 and spent the rest of her life there. Knowles died in Berkeley, California, in 1936, at the age of 71.

$22.95 ($28.95 Canada) • Hardback • 6″ x 9″ • 172 pages
ISBN 978-1-61035-270-3

Adventures of a 50-Year-Old Rookie Cop
by Mark Johnson

Available now!

What makes a fifty-year-old man quit a highly successful career in charity work to take on the low-paid, dangerous job of being a police officer?

When Mark Johnson left the United Way to become the oldest rookie in the Mobile, Alabama, police department, he didn’t just have to adjust to a new career—he had to adjust to an entirely new life of danger, violence,  and stark Moral choices.

Apprehensions & Convictions is Johnson’s explosive memoir of his second career as a cop. Going from fund-raising with socialites to confronting armed suspects in the streets, Johnson found that poverty and crime were no longer social issues but matters of life and death.

A civilized man whose first instinct is to help people in trouble, Johnson learned that some men can only be  subdued with brute force and some chronic criminals refuse to be redeemed. Defying the skepticism of his wife, the derision of the younger cops who called him “Pawpaw,” and his own self-doubts, Johnson rose to become a  detective and a highly decorated officer.

Apprehensions & Convictions also tells a personal story of how Johnson overcame his own demons to find a new sense of purpose and identity in midlife. From a troubled, drink- and drug-fueled youth, to dealing with both his birth and adoptive parents, to struggling to find a steady career path, Johnson’s story is of a man who found his courage and changed himself.

An intense narrative that sweeps from the frustrations of an over-privileged youth to the dysfunction of the Mobile ghetto to an armed standoff with an escaped cop-killer, Apprehensions & Convictions is a compelling new memoir of a remarkable life.

$18.95 ($23.95 Canada) • Hardcover • 6″ x 9″ • 334 pages
ISBN 978-1-61035-264-2

Apprehensions and Convictions Media Kit

Turn Your Intellectual Pursuits into Fun, Profit, and Recognition
by Michael R. Wing, Ph.D.

Today’s workforce is highly educated and underemployed, and many of us are in jobs that don’t fully use our skills, talents and interests. Passion Projects for Smart People is a unique career guide that shows how to do serious intellectual work in your spare time — and turn side projects into career-building opportunities.

Written by a high school science teacher who has done field work in six countries, published in professional journals and worked with NASA, Passion Projects for Smart People provides a blueprint for leveraging your intellectual interests to develop your career and earn professional recognition.

Passion Projects for Smart People shows how to become an intellectual entrepreneur and launch your own academic, scientific and artistic projects. Author Michael R. Wing dives into the nuts and bolts of how he created his own research projects in marine biology, high altitude gardening, astrobiology and archaeology.

Wing also profiles others who have created fascinating projects in backyard science, nature surveys, history, art, anthropology, poetry, conservation and more. These projects have also earned their creators substantial conventional success: book publishing deals, museum exhibits, art commissions, opportunities to teach and lecture, paid positions on scientific expeditions, and even full-time employment.

Passion Projects for Smart People provides specific strategies for making your project a success: how to form alliances with institutions, collaborate with others, apply for grants and travel opportunities, publish your work, and teach and mentor others.

The perfect career guide for the era of the Ph.D. barista, the underpaid adjunct and the gig economy, Passion Projects for Smart People will help you take charge of your career and your life.

Audience: Career advice readers, aspiring and established professionals, and anyone seeking fulfilling work.

About the Author: Michael R. Wing, Ph.D., is a high school science teacher in Anselmo, California. He has done field work throughout the world and worked in collaboration with NASA, the University of California, the Mars Institute, the National Oceanic and Atmospheric Administration and the National Park Service.

$14.95 US • Trade Paperback • 6″ x 9″ • 180 pages
ISBN 978-1-61035-306-9

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by Dan Shortridge

Publication Date: October 4, 2022. Click here to preview the book.

Getting good PR is easier—and cheaper—than you think!

“A hands-on storytelling map—detailed, useful, and practical.”—Beth Macy, New York Times bestselling author

If you want to get media attention, you don’t need to spend a dime—and you definitely don’t have to pay someone to do the work for you. Here’s how to do it yourself.

In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don’t have a communications and marketing staff, if you’re just getting started in your PR career, or if you’ve just been told to “get us on the news,” this is the book to read.

Full of hands-on advice scaled to the local level, it draws on the author’s more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.

“Getting your news out there isn’t about making friends with reporters or having a giant list of contacts—it’s about having a good story and telling it in the most effective way possible,” says Shortridge, who’s helped advise nonprofits, small businesses, and government agencies. “You don’t need a lot of money—or any money—and you can do it all yourself with some simple tools and by following these techniques.”

Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You’ll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word.

With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to:

• Pitch a story and stick the landing for success
• Adapt one of 14 specific story angles perfect for local organizations
• Make those first connections with local reporters
• Use bridging statements to handle a tough question
• Write well and clearly using seven simple steps
• Avoid saying “no comment” even when you don’t want to comment
• Attract and take care of elected officials and other VIPs
• Define, research, and reach your audience
• Be consistent with your media outreach
• Build a crisis communications plan that will let you sleep at night

One key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters—showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams.

As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

More about Dan Shortridge:

Dan Shortridge is a communications and marketing consultant with more than 20 years of experience in the trenches of local public relations and daily newspaper journalism. He has worked for state and local government agencies, helping support private businesses and regional nonprofit organizations, and as an agency consultant. He’s also managed communications and marketing for a countywide school district.

Before moving into public relations, Shortridge worked for 11 years as a reporter, copy editor, and designer at newspapers in Delaware, Maryland, and Ohio. A national award-winning reporter, he was part of a team that won a national Sigma Delta Chi award for Public Service Journalism from the Society of Professional Journalists and was an Ochberg Fellow with the Dart Center for Journalism and Trauma. His writing on crisis communications, social media marketing, and recruitment marketing have been published in national B2B magazines and statewide business publications. Shortridge is also the co-author of several local-interest travel and history books. He resides in Delaware. His website is danshortridge.com.

$18.95 US • Trade Paperback • 6″ x 9″ • 232 pages

ISBN 978-1-610353-94-6

Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!

by Kathy Pappas Angelos

Preview the book here!

A nostalgic look back at the exciting teen music and dance craze of the 50s through the classic hits era of the 60s, 70s, and 80s

“Twin Destinies is a book about facing and building on adversity. It is about a vision and determination. There is a lesson here beyond the dinner table. It is the lesson of what it means to succeed and what it takes to do it.”
—James Ardaiz, author of Hands Through Stone

Twin Destinies tells the story of Pete and Mike Pappas, the twin sons of Greek immigrants who defied predictions of failure and worked their way to the top of the broadcasting business in the exciting and glamorous classic hits era of 1950s radio and television.

Pete and Mike pitched the idea for a show dedicated to teens, “Pete and Mike’s Dance Time,” in their hometown of Modesto, California, and, due to their talent and charismatic personalities, quickly found themselves local celebrities. Soon the twins entered the burgeoning television industry with their own half-hour program, “Pete and Mike’s Variety Show,” airing on KTVU in Stockton.

Fame followed Pete and Mike even after they enlisted in the military. While in the service, bags of fan mail arrived weekly, and love letters from fans followed them wherever they were based.

After returning from the service, Pete and Mike’s strong, loving bond as identical twins found them pursuing broadcasting careers and living their lives together, overcoming obstacles in the business world and achieving the success their immigrant parents had dreamed would one day be theirs.

Twin Destinies is a story of hard work, perseverance, and the love between twin brothers that was the foundation of their American success story.

More about Kathy Pappas Angelos

Kathy Pappas Angelos is a business writer turned author. Her career as a creative professional has included writing and editing content for online and print publications. A native Central Californian, she was on-air talent for the family’s radio station as “KGEN’s Kathy” at the age of three. Kathy lives with her husband and family in Central California. Learn more about Kathy at her website: KathyPappasAngelos.com.

$18.95 US • Trade Paperback • 6″ x 9″ • 300 pages • 45 photographs

ISBN 978-1-61035-423-3

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by Robin Paggi and Kat Clowes

Publication Date: April 6, 2021

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Expert advice on attracting, training, managing, retaining, and succeeding with America’s newest generation of hard-working, tech-savvy employees.

A new generation is entering the American workforce—Gen Z, the age cohort born after 1996. Having grown up with smartphones, social media, emoji-speak, helicopter parenting, and no expectation of privacy, Gen Z has a unique culture and working style that can be baffling to their Millennial, Gen X, and Baby Boomer managers.

In Managing Generation Z, Robin Paggi, a veteran HR manager, and Kat Clowes, an educational consultant who has worked with hundreds of Gen Z’ers, join forces to give employers and managers a practical, easy-to-understand guide to the new generation defining the future of work. Based on Clowes’s in-depth knowledge of Gen Z habits and Paggi’s real-world experience of how generational miscommunications can cause expensive personnel problems, Managing Generation Z gives managers at all levels a plan for getting quality work from Gen Z employees while avoiding cultural clashes at the office.

Gen Z is highly educated, extraordinarily tech-savvy, eager to meet expectations, and loyal to employers, but many Gen Z workers have never been trained in the basics of professionalism, workplace communication, and the unwritten social rules older generations instinctively expect. Managing Generation  Z teaches managers how to bridge the communication styles between Gen Z and older colleagues, how to train Gen Z staff to make work objectives clear, and how to evaluate and correct Gen Z employees so they will listen, accept, learn, and improve.

Like having an expert HR manager at your fingertips, Managing Generation Z is essential reading for both front-line supervisors and C-level executives who want to get the most from the newest generation in the workforce.

$18.95 US • Trade Paperback • 6″ x 9″ • 275 pages

ISBN 978-1-61035-400-4

Please note: We accept PayPal only on the website. For credit card orders, please call us at 800-345-4447. Thank you!

by Stephen H. Provost

Publication Date: January 11, 2022 (now available!)

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A fun, nostalgic look at the great stores of yesteryear

The wealthy and leisured lady of the 1920s shopped in a palatial downtown department store with a restaurant, beauty parlor, movie theater, and live orchestra—the harried suburban mom of today rushes her purchases through the self-checkout at the big box store. The Great American Shopping Experience explains how this transformation happened in a fascinating and entertaining history of the growth and decline of America’s massive retail empires.

From the humble 19th century dry goods store to the majestic department stores of the early 20th century to the shopping malls and outlet stores of today, The Great American Shopping Experience tells the romantic story of Americans’ relentless pursuit of the better bargain, surveying the changing fashions, social ideals, and marketing innovations that created shopping as we know it.

The Great American Shopping Experience also takes a nostalgic look back at the stores we loved, from the small regional stores that were gobbled up to the big chains that still survive today. If you’ve ever wondered what happened to your favorite store, The Great American Shopping Experience has the answers.

A popular history that is both fun and compelling, The Great American Shopping Experience tells an epic story of capitalism’s powers of creative destruction, the repeated transformation of American society, fortunes made and unmade—and the great times and amazing deals we had along the way.

$24.95 US • Trade Paperback • 8.5″ x 10″ • 216 pages • 128 Historic black and white photos • Bibliography • Index

ISBN 978-1-61035-991-7

Subtitle: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks.

Creating a successful mobile web presence is achievable with the tools found in this guide, without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive.

This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program.

Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

This is the PDF e-book edition!

This 36 page workbook is used by individuals wanting to learn even more about delegation and by participants in our training programs.

If You Want It Done Right, You Don’t Have to Do It Yourself! The Power of Effective Delegation

Audio version on CD

If You Want It Done Right, You Don’t Have to Do It Yourself! The Power of Effective Delegation

Includes: 
1 Hardcover Book
1 Workbook

The comprehensive guide for presenters to ensure a successful training program of If You Want It Done Right, You Don’t Have to Do It Yourself! The Power of Effective Delegation.

CD includes 75-slide PowerPoint Presentation to use in conjunction with Presenter’s Guide. PowerPoint software not required. Microsoft PowerPoint Viewer included on CD.

The learning program to help people in organizations train their employees.

Includes:

If you’re 50 or older, it’s time for you to take control of your destiny and build the secure future you deserve. Start Your Own Home Business After 50 will show you how to take charge of your retirement income by building a successful and profitable business you can operate from the comfort of your own home.  Legendary business consultant and serial entrepreneur Robert W. Bly shows you how to leverage your skills and experience to achieve the income you’ve always wanted, be your own boss, and survive and thrive under any economic conditions.

Written for people who are old enough to already know who they are, Start Your Own Home Business After 50 doesn’t waste time on identity-building exercises, but instead pinpoints eight key business opportunities that are particularly suitable for after-50 entrepreneurs.

A handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.

A Marketer’s Guide to the New Social Media

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Revised and Updated Second Edition

by Robert W. Bly

Read a free sample

Publication Date: October 26, 2021

The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s!

Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income.

Bob Bly spells out how you can find your writing niche, develop ideas for salable how-to books, ebooks, articles, video, audio content and more; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100,000 a year or more.

This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly’s tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more.

You don’t have to be the world’s greatest writer. You don’t have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer—and How to Write and Sell Simple Information for Fun and Profit will show you how!

$18.95 US • Trade Paperback • 6″ x 9″ • 326 pages

ISBN 978-1-61035-990-0

Subtitle: “How Savvy Entrepreneurs, Large Corporations and
Others Are Making Money While Saving the Planet.”
As consumers demand planet-friendly products and investors look for “green companies” to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business.